ASPECTS BEHIND THE 4 PILLARS SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE DIMENSIONS SCORE DIMENSIONS SCORE DIMENSIONS SCORE DIMENSIONS Facebook, - Automatic popup reply with - Career Page Search Engine - Contact us button Instagram and automatic answers / chatbot Optimization score - Navigation, search enginees LinkedIn engagement score, - Regularity of posts and - Career Page SEO improvement - CTA buttons on webpage contents action points - Visual – text ratio - likes, - Appearance: branded visuals, - Website Speed test – mobile - Gamification - comments, design - Website Speed test - desktop - Length of application process - shares, - Quality of texts & CTA - Content quality – texts & - reach, - Varied & dynamic content localised visuals - # posts types - Spelling & grammar - Visual Storytelling - EVP communication Best performing content visuals - Usage of functions: tagging, - Social platforms are and post copywriting activities, feelings, location connected to the website - Introduction of employee - Video contents on webpage experience - Job ad vs. entertainment ratio (20%-80%) - Localised contents & hashtags - UTM tag: conversion tracking system