50% HARD FACT & DATA FACTS & PUBLIC DATA BRANDFIZZ SCORING FACTS & PUBLIC DATA BRANDFIZZ SCORING SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE SCORE SCORE SCORE Facebook, Instagram and Content (quality, EVP, SEO checklist Job Advertisement / JD LinkedIn engagement, visual, regularity) likes, reactions and Technology (UX, tracking, followers tools) Speed test Career Page
Data-Driven Employer Branding Page 21 Page 23