Employer Branding Booklet IDEA Short PDF format booklet summarizing • your target group needs, expectations, frustrations & job adpriorities, • the suggested EVP pillars & • the employer branding guidelines. Based on research. IMPACT ✓ Better understanding of the candidates’ needs ✓ Through the recruitment process you can shape your communication to address what really matters to them ✓ The use of validated EVPs in your internal & external communication RESULT ✓ Higher application rate through more relevant job ads ✓ Authentic content has 10x more social engagement results (likes, shares, comments and views)