EVP CREATION AND VISUALIZATION IN THE BOTTLE IDEA The main goal was to help the blue collar recruitment of Coca-Cola Hungary. Wecreated the EVPs social media visuals, messages and stories for the target group. IMPACT The strategy was based on the information received from our Marketfizz research, the HR discovery with the stakeholders, and the focus group interview. Wecompiled the top need of the target group and the areas to be developed. Wedefined 3 main values that the employees live by on a daily basis. It was a key aspect that the concept could be transferred to other target groups. Wethink it is crucial to display the product in the recruitment content. Brand awareness helps to attract attention. RESULT ✔ 3 EVP ✔ 12 enthuisiastic ambassador ✔ 9 visual for Social media ✔ 6 stakeholders involved