Data-Driven Employer Branding

Analysis of your competitors' EB activities

DATA-DRIVEN EMPLOYER BRANDING ANALYSIS OF YOUR COMPETITORS’ EB ACTIVITIES EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

FUTURE OF BUSINESS: HUMAN + TECH EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

THE RISE OF BIG DATA IN NUMBERS BUSINESS LEADERS NEED RELEVANT DATA FOR THE RIGHT DECISIONS

TRENDS IN EMPLOYER BRANDING: DATA-DRIVEN & SEGMENTED, LOCALIZED +21% +20% *Universum Employer Branding NOW 2021

HOW TO USE DATA TO BOOST YOUR EMPLOYER BRAND? EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

REGULAR WAYS TO MEASURE YOUR EMPLOYER BRAND: SURVEYS survey of 6 domains and 7,606 20sub- working-age US focused topics across database of adults survey filled HR spectrum replies from by students, 4,000 survey - internal nearly 13,000 available in respondents, respondents 4 CEE available in 1 countries country AWARDS HELP BRAND AWARENESS

CHALLENGES Not available in all CEE countries unable to compare country performance survey of 6 domains and 7,606 20sub- working-age US focused topics across Relatively small amount of filled database of adults survey filled HR spectrum surveys by students, 4,000 survey - internal replies from available in respondents, nearly 13,000 risky business decisions based on couple hundreds of relevant 4 CEE available in 1 respondents countries country answers BUT WHAT IF… Budget intensive

YOUR CHALLENGES AS AN EMPLOYER CONCRETE WHAT TO DO EXAMPLES FROM DIFFERENTLY, TIPS THE MARKET, & TRICKS COMPETITORS FOCUS AREAS TO DEVELOP FEEDBACK ON DATA, MY WORK - NUMBERS, QUANTIFIED FACTS ABOUT THE MARKET WHERE AM I BEST CURRENTLY? PRACTICES (BROKEN DOWN FROM THE MARKET BY PERIODS)

MARKETFIZZ DATA-DRIVEN EMPLOYER BRANDING CHECK OUT THE TEASER EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

GATHER ALL OF YOUR SOCIAL MEDIA PERFOMANCE BIG DATA TO MEASURE 1 DIGITAL PLATFORM YOUR REAL EMPLOYER BRAND BASED ON MILLIONS OF INTERACTIONS

UNIQUE ACCESS TO ALL YOUR COMPETITOR’S BEST DATA PRACTICES LIVE DATA

SOCIAL EMPLOYER BRAND PLAFORMS + CAREER PAGE PERFORMANCE COLLECT UNLIMITEDINDUSTRY BENCHMARKSAND TRANSLATE BIG-DATA INTO ACTIONS MEASURE YOUR EMPLOYER BRAND PERFORMANCE BASED ON A 50+ ASPECTSMETHODOLOGY REAL-TIME DATA TO MONITORYOUR EMPLOYER BRAND COMPETITORS

UNLEASH THE POWER OF DATA 100+ TOP PERFORMER 50+ COMPANIES DIMENSIONS 16M DATA SERIES

YOUR EMPLOYER BRANDING ANALYSIS EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

3 FUNCTIONS TO ANALYSE YOUR REGION’S EMPLOYER BRAND GET AN INSIGHT TO YOUR EMPLOYER BRAND ACTIVITIES BY MEASURE AND COMPARE COMPARING YOUR UNDERSTAND YOUR PERFORMANCE YOUR COMPANY’S COMPETITOR EMPLOYER BRAND RELATIVE TO YOUR LANDSCAPE AND GET PERFORMANCEAND KPIs COMPETITORS SUGGESTIONS FOR & SEE BEST PRACTICES YOUR EMPLOYER BRAND FROM BEST ACTIVITIES. DEVELOPMENT. TAKE REAL ACTIONS!

MEASURE AND COMPARE YOUR COMPANY’S EMPLOYER BEST PRACTICES BRAND PERFORMANCEAND KPIS & SEE BEST PRACTICES FROM THEIR ACTIVITIES.

GET AN INSIGHT TO YOUR EMPLOYER BRAND DATA-DRIVEN ACTIVITIES BY COMPARING YOUR PERFORMANCE RELATIVE TO YOUR COMPETITORS. Want to see a different time period? Click on the fliter icon & choose for yourself. NAVIGATE THROUGH YOUR COMETITORS’ EMPLOYER BRAND ACTIVITIES

UNDERSTAND YOUR COMPETITOR LANDSCAPE AND GET BOOST YOUR BRAND SUGGESTIONS FOR YOUR EMPLOYER BRAND DEVELOPMENT. TAKE REAL ACTIONS! CHECK OUT OUR RECOMMENDATIONS to see how can you boost your employer branding activities

STEPS OF GETTING INSIGHT INTO YOUR REGIONAL EB ACTIVITIES WEEK WEEK WEEK 5 WEEK 2 4 1 Once the scoring is #TeamBrandfizz will complete, you will be set up your account to able to navigate the platform & starts We will get back to through the activities Your CEE region’s gathering the data for you with your scoring of your cluster after countries will be you. & the complete you log in to the added to the analytics in 2 weeks. platform. platform to be analyized.

MARKETFIZZ METHODOLOGY Standardized Way of Employer Branding Market Research & Benchmark EMPLOYER BRAND WITH AUTOMATION | BUSINESS INTELLIGENCE | BIG DATA | MACHINE LEARNING | AI

50% HARD FACT & DATA FACTS & PUBLIC DATA BRANDFIZZ SCORING FACTS & PUBLIC DATA BRANDFIZZ SCORING SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE SCORE SCORE SCORE Facebook, Instagram and Content (quality, EVP, SEO checklist Job Advertisement / JD LinkedIn engagement, visual, regularity) likes, reactions and Technology (UX, tracking, followers tools) Speed test Career Page

50% HARD QUALITY & CONTENT FACTS & PUBLIC DATA BRANDFIZZ SCORING FACTS & PUBLIC DATA BRANDFIZZ SCORING SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE SCORE SCORE SCORE Facebook, Instagram and Content (quality, EVP, SEO checklist Job Advertisement / JD LinkedIn engagement, visual, regularity) likes, reactions and Technology (UX, tracking, followers tools) Speed test Career Page

RANKING BASED ON 4 PILLARS FACTS & PUBLIC DATA BRANDFIZZ SCORING FACTS & PUBLIC DATA BRANDFIZZ SCORING SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE SCORE SCORE SCORE Facebook, Instagram and Content (quality, EVP, SEO checklist Job Advertisement / JD LinkedIn engagement, visual, regularity) likes, reactions and Technology (UX, tracking, followers tools) Speed test Career Page

Standardized way of Employer Branding market research & benchmark Social Engagement Score (0-100) (Facebook, LinkedIn, Instagram facts & Facebook public data) Social Attraction Score (0-100) (Facebook, LinkedIn, Instagram) Online Engagement Score (0-100) (SEO, Career page speed) 100 Online Attraction Score (0-100) (Career page, job ads)

ASPECTS BEHIND THE 4 PILLARS SOCIAL ENGAGEMENT SOCIAL ATTRACTION ONLINE ENGAGEMENT ONLINE ATTRACTION SCORE DIMENSIONS SCORE DIMENSIONS SCORE DIMENSIONS SCORE DIMENSIONS Facebook, - Automatic popup reply with - Career Page Search Engine - Contact us button Instagram and automatic answers / chatbot Optimization score - Navigation, search enginees LinkedIn engagement score, - Regularity of posts and - Career Page SEO improvement - CTA buttons on webpage contents action points - Visual – text ratio - likes, - Appearance: branded visuals, - Website Speed test – mobile - Gamification - comments, design - Website Speed test - desktop - Length of application process - shares, - Quality of texts & CTA - Content quality – texts & - reach, - Varied & dynamic content localised visuals - # posts types - Spelling & grammar - Visual Storytelling - EVP communication Best performing content visuals - Usage of functions: tagging, - Social platforms are and post copywriting activities, feelings, location connected to the website - Introduction of employee - Video contents on webpage experience - Job ad vs. entertainment ratio (20%-80%) - Localised contents & hashtags - UTM tag: conversion tracking system

MOST AWARDED EMPLOYER BRANDING AGENCY IN HUNGARY 2020 HRKOMM Award Silver 2020 World Employer Branding 2020 HRKOMM Award Bronze HR activities towards present employees Day HR activities towards present 2020 HRKOMM Award Bronze Among the world’s best case employees HR activities towards future employees studies 2020 HRKOMM Special Award 2020 HRKOMM Special Award 2019 HRKOMM Award Silver Responsible and empathetic Leadership engagement and responsible Fresh graduate recruitment employer category and empathetic employer category campaign 2020 World Employer 2019 World Employer Branding 2019 HRKOMM Award Silver 2018 World Employer Branding Day Day Employer Branding Strategy Branding Day Among the world’s best Employer Brand Excellence 2019 HRKOMM Award Silver Among the world’s best case studies publication Recruitment campaign case studies 2019 HRKOMM Award Gold Employer Branding Strategy 2019 HRKOMM Award Bronze Social media employer branding strategy

EMPLOYER BRAND | COMMUNITY | EXPERIENCE | STRATEGY | IMPLEMENTATION

A strategic and creative The first and most Complex employer partner in result-driven awarded employer branding implementation integrated employer branding agency in and activation: branding strategy. Hungary. Internal communication, Creative ideas and online recruitment measurable results. efficiency, university connections storytelling, ADD SPARKLE TO YOUR creative content and more. EMPLOYER BRAND WITH #TeamBrandfizz Proud founding member of the European Association of Employer Branding Agencies (EAEBA) World Employer Branding Day partner since 2017. Learn more: www.brandfizz.hu EMPLOYER BRAND | COMMUNITY | EXPERIENCE | STRATEGY | IMPLEMENTATION

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