Employer Branding + Recruitment Discovery Audit
Let's add sparkle to your employer brand
LET’S ADD SPARKLE TO YOUR EMPLOYER BRAND
The sparkle is brought to you by #TeamBrandfizz
Get to know us in 2 mins!
OUR IMPACT 70.000+ WHAT IS YOUR WHO IS YOUR TARGET INDUSTRY? GROUP? IT professionals people’s candidate and Automative | Greenfield Blue-collar | Engineer employee experience improved Hospitality | Production | FMCG Finance professionals by Brandfizz. Retail | Life Science | Big 4 Sales | University students | White- SSC sector | Start-up | Telco collar Insurance
MOST AWARDED EMPLOYER BRANDING AGENCY IN HUNGARY 2022 HRBEST Award Gold 2022 HRKOMM Award Gold 2022 HRKOMM Award Silver 2022 HRKOMM Award Bronze Talentshow, attraction & Recruitment HR Strategy – Recruitment Integrated Employer Branding HR Strategy Recruitment campaign Strategy 2020 World Employer Branding Day 2021 HRKOMM Award Silver Among the world’s best case studies Employer Branding Strategy 2022 Employer Brand Management 2022 HRKOMM Award Gold 2022 HRKOMM Award Bronze Award – Gold The best event idea HR Strategy Best ambassador programme Talent programme 2021 HRKOMM SpecialAward Innovative recruitment campaign 2022 HRKOMM Award Special 2018 World Employer Branding Day mention Among the world’s best case studies Open minded companies 2021 HRKOMM Award Bronze 2021 Hungarian Service & Recruitment campaign Outsourcing Association (HOA) Q1 Employer Branding Award 2021 MPRSZ Employer Branding 2022 HRBEST Award Silver Special Award, Communication Annual Employer Branding strategy 2021 HRKOMM Award Silver 2020 World Employer Branding Employer Branding Strategy Day 2021 HRKOMM Award Bronze Among the world’s best case Employer Branding Strategy 2021 HRKOMM Award Silver studies Employer Branding Strategy 2019 HRKOMM Award Silver 2021 Employer Brand Excellence Fresh graduate recruitment publication campaign
SPARKLE TO EMPLOYER BRAND –CLIENTS EMPLOYER BRAND | COMMUNITY | EXPERIENCE | STRATEGY | IMPLEMENTATION
Fortune 500 & Fortune Global 500 BRANDFIZZ CLIENTS
3 Case Studies in Employer Brand Excellence by Employer Brand International
A strategic and creative The first and most Complex employer partner in result-driven awarded employer branding implementation integrated employer branding agency in and activation: branding strategy. Hungary. Internal communication, Creative ideas and online recruitment measurable results. efficiency, university connections, storytelling, ADD SPARKLE TO YOUR creative content and more. EMPLOYER BRAND WITH #TeamBrandfizz Proud founding member of the European Association of Employer Branding Agencies (EAEBA) World Employer Branding Day partner since 2017. Learn more: www.brandfizz.hu EMPLOYER BRAND | COMMUNITY | EXPERIENCE | STRATEGY | IMPLEMENTATION
#TEAMBRANDFIZZ DORESZ MOLLY SZILVI GRÉTA ANITA ÁDÁM Employer Branding Employer Branding Employer Branding Employer Brand Chief Fizz Chief Sparkle Sparkle Manager Sparkle Manager Sparkle Manager Research Offizzer Offizzer Sparkle Manager ORSI BERNI KARESZ ORSI ANDI MILÁN DALMA VIVI FLÓRA VIOLA NÁNDI Senior Senior Senior Senior Senior Senior Senior Senior Finance Offizzer Finance Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer LILI MELCSI ANDRIS MELINDA REBEKA AXI DORCI DODI ÁGI EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer ENIKŐ LUCA BLANI CSILLA MÁTÉ KATA SÁRI CSENGE EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer EB Offizzer
YOUR WAY OF WORKING WITHBRANDFIZZ A DEDICATED EMPLOYER BRAND MANAGER… ✓ Cooperationonweeklybasisvia phone calls and Trello. …AND A MULTI-SKILL TEAM ✓ EmployerBrandStrategyproject AT YOUR SERVICE. management basedona detailedProject ✓ A-Z creative implementationof Employer RoadmapExcel. Brand project roadmap
IT’S ALL ABOUT THE EMPLOYEE EXPERIENCE (EX) Companies with great employee experience are more innovative and profitable and have higher levels of customer satisfaction. EX PREDICTS BUSINESS PERFORMANCE Source: MIT Sloan: K. Dery and I. M. Sebastian, “Building Business Value with Employee Experience,” MIT Sloan CISR Research Briefing, Vol. XVII, No. 6, 2017
Employer branding challenges in 2024
EMPLOYER BRANDING CHALLENGES IN 2024 My competitors are better than I want to be present at me. What do I need to do universities in order to reach my to beat them? target group better. I want to increase employee HR is expected to create engagement with transparent, Marketing quality content and I relevant local and planned need a reliable creative partner. internal communication. Recruiting during cost-cut on HR needs to become a strategic new online platforms with business function with measurable results and more measurable results and KPIs. effective processes.
BRANDFIZZ EMPLOYER BRANDING SOLUTIONS III. EMPLOYER IV. CAMPUSFIZZ BRAND ACTIVATION II. STRATEGY V. ONLINE & EVP RECRUITMENT EFFICIENCY I.TARGET GROUP DIAGNOSIS & VI. INTERNAL MARKET COMMUNICATION ANALYSIS
MEASURABLE EMPLOYER BRANDING CLIENT RESULTS 70% 79% 84% of candidate traffic coming of full sourcing pool from less cost on recruitment in fromsocial media ownonline recruitment IT sector platforms channels 3000+ 53% 2x quality blue-collar more employee more applicants from applicants in 6 months satisfaction on company internal referral benefits Source: Brandfizz 2022-2024
Whatis your challenge?
YOUR CHALLENGES… „Labour competition is heating up, market specific data and best practices are essential TARGET GROUP DIAGNOSIS, to makethe right MARKETFIZZ decisions” „Weneedan integrated EMPLOYER BRANDING STRATEGY toattract and STRATEGY + EVPs engagetherighttalents now and in the near future.” „Our companyis nearly CREATIVE ACTIVATION invisible on the job market, more creative activities are neccessary.” …AND OUR SOLUTONS
BRANDFIZZ EMPLOYER BRANDING SOLUTIONS I.TARGET GROUP II. STRATEGY III. EMPLOYER IV. CAMPUSFIZZ V. ONLINE VI. INTERNAL DIAGNOSIS & & EVP BRAND RECRUITMENT COMMUNICATION MARKET ACTIVATION EFFICIENCY ANALYSIS • MARKETFIZZ - • HR DISCOVERYAUDIT • PHOTO & VIDEO & • FUTURE TALENT POOL • SOCIAL MEDIAA-Z • INTERNAL COMPETITOR PODCAST & ANIMATED AWARENESS COMMUNICATIONS BENCHMARK • EVPVALIDATION CONTENT • CAREER LANDING AUDIT RESEARCH • ON-CAMPUS PAGE CONTENT & • EMPLOYER • ONBOARDING PRESENCE DEVELOPMENT • INTERNAL • TARGET GROUP BRANDING STRATEGY EXPERIENCE NEWSLETTER PERSONA & ROADMAP • CAREER OFFICE JOB • REMARKETING REDESIGN RESEARCH • REFERRAL PROGRAM AD • EVP STORYTELLING • ONLINE ADS, PPC • INTERNAL • PERSONA • EXTERNAL & INTERNAL • UNIVERSITY FACEBOOK GROUP BOOKLET • EVP CONTENT EVENTS RELATIONS • RECRUITMENT PLAYBOOK CHATBOT • PULSE CHECK • EMPLOYEE NEED • EMPLOYEE ENGAGEMENT • EVENT SPONSORSHIP VS EXPERIENCE • AGILE STRATEGY • CONVERSION • CONTENT PLAN DIAGNOSIS REVIEW • ATL (BILLBOARDS, • JOB FAIR ACTIVATION MEASUREMENT, ROI& LEAFLET, PR) REPORTING
BUILD ON A STRONG BASE IMPLEMENTATION TARGET GROUP STRATEGY DIAGNOSIS & & EVP MARKET ANALYSIS
TARGET GROUP DIAGNOSIS & MARKET ANALYSIS
Marketfizz Competitor Analysis IDEA Standardized Way of Employer Branding Market Research &Benchmark. Top 100 Hungarian employer brand, scores refreshed in every recruitment season (spring/autumn). WHERE DO YOU STAND AMONG THE TOP 100 HUNGARIAN EMPLOYER BRANDS? IMPACT ✓ Better understanding of selected 7 competitors’ social & online recruitment activities ✓ Data-driven leadership decision-making on strategic focus areas RESULT Beat your competitors on social media and online recruitment activities systematically.
Employee Need vs. Experience Diagnosis NEED = MOTIVATORS GAP = IDEA FRUSTRATIONS An online survey for the entire organization and segmented ONBOARDING focus group research. Collect data and get a 360 view on all EXPERIENCE fields with only one survey that is qualitative and quantitative at the same time. INTERNAL RETENTION OF KEY COMMUNICATION IMPACT PEOPLE ✓ Complex understanding of internal communication, onboarding, retention of key colleagues and EVPs within the organization. ✓ Priority list of where you can have the biggest impact. RESULT CLEAR EVPS Set strategic focus areas for the next 2-3 years. What to change in order to retain our colleagues?
Target Group Need Diagnosis: 900+ Engineers, Developers & Operators IDEA Engineer, Developer & Operator Persona Research - Labour Market Analysis summarizing their needs, expectations and frustrations basedontheanswers of 929participants (surveys and interviews). Main areas: How to attract their attention & on which channels, most common reasons of resignation and main expectations towards their employer. IMPACT ✓ Better understanding of the candidates’ needs ✓ Through the recruitment process you can shape your communicationto address what really matters to them RESULT ✓ Targeted recruitment campaign content to hire 30+ engineers & developers
TIPPFIZZ short workshop for executive managers IDEA 2 hours session with C-level executives to connect business goals & employer branding priorities. Brief employer branding 1.0 basics for non-HR managers. IMPACT ✓ Helping leaders to articulate business priorities, gain must- have knowledgein EB. Business impact and KPIs. ✓ 120 mins with 36 main employer branding aspects. Super efficient way of working RESULT Clear employer branding priorites for 12 months. Common understanding in the board about employer branding.
Persona Booklet IDEA Short PDF format booklet summarizing the needs, expectations and frustrations of your selected target group (based on research). For example: reasons why they leave their workplace and what their expectations are towards their employer. IMPACT ✓ Better understanding of the candidates’ needs ✓ Through the recruitment process you can shape your communication to address what really matters to them RESULT ✓ Higher offer acceptance rate
Employer Branding Booklet IDEA Short PDF format booklet summarizing • your target group needs, expectations, frustrations & job adpriorities, • the suggested EVP pillars & • the employer branding guidelines. Based on research. IMPACT ✓ Better understanding of the candidates’ needs ✓ Through the recruitment process you can shape your communication to address what really matters to them ✓ The use of validated EVPs in your internal & external communication RESULT ✓ Higher application rate through more relevant job ads ✓ Authentic content has 10x more social engagement results (likes, shares, comments and views)
STRATEGY & EVP
EVP CREATION AND VISUALIZATION IN THE BOTTLE IDEA The main goal was to help the blue collar recruitment of Coca-Cola Hungary. Wecreated the EVPs social media visuals, messages and stories for the target group. IMPACT The strategy was based on the information received from our Marketfizz research, the HR discovery with the stakeholders, and the focus group interview. Wecompiled the top need of the target group and the areas to be developed. Wedefined 3 main values that the employees live by on a daily basis. It was a key aspect that the concept could be transferred to other target groups. Wethink it is crucial to display the product in the recruitment content. Brand awareness helps to attract attention. RESULT ✔ 3 EVP ✔ 12 enthuisiastic ambassador ✔ 9 visual for Social media ✔ 6 stakeholders involved
EVP Message House and Visual Framework IDEA An EVP Message House and Visual Framework in order to provide a solution for employer concerns about formulating and delivering messages efficiently that emphasize the strengths of the organization for the target audiences. With an EB Tone of Voice guideline our goal was to create consistency and uniformity in both online and offline outputs. IMPACT An enhanced experience in the phases of: ✔ Recruitment ✔ Onboarding ✔ Retainment RESULT ❑ 20 ambassador stories ❑ 13.000 career landing page link clicks ❑ 196.000 reach ❑ 81.731 video views
Employer Branding Strategy Roadmap IDEA A strategic employer branding implementation action plan based on analysis results and top focus areas. Assigning leadership sponsors to gain management support. IMPACT ✓ Clear vision of result milestones, stakeholder involvement, resource need, budget planning and internal communication needs. RESULT ✓ Strategic implementation with a plan. ✓ You will work closely with a dedicated #TeamBrandfizz project manager to achieve your business goals.
SSC Migration employer brand campaign strategy IDEA 100+ positions were migrating to Budapest SSC and an employer branding campaign strategy was necessary to support the recruitment process. IMPACT • Prioritized action plan on 3 sreams: university relations, social media online recruitment presence and PR campaign • Budget and resource plan for 10 month campaign RESULT • Increased employer brand awareness
EB Strategy Stepmapvisuals IDEA An overview on the EB strategy, step by step, to enhancebothstrategy implementation steps and highlight measurable results. IMPACT • Every strategy implementation step on one stepmap • Useful for riports and award nominations RESULT • 2 summariesabout the EB strategy and its implementation that can be used in multiple scenarios.
Greenfield Employer Branding Case Study ✓ Starting employer branding from Zero ✓ Targetgroup: Blue-collar ✓ Goal: hire 300 colleagues ✓ Tool: Build social media and online presence CLICK TO READ CASE STUDY > CLICK TO WATCH VIDEO
Bring your EVP to life IDEA Szervezeti diagnózis, kvalitatív és kvantitatív kutatás, 108 kolléga bevonásával. Vezetői és csoportos interjúk. Lokális EVP-k megfogalmazása és validálása. EVP-k beépítése az integrált employer branding stratégiába. IMPACT ✓ Értékeinketelkezdtük kommunikálni és megszületett az “Adj hozzá!” Ember Értelmes Támogató RESULT feladatok központú légkör vezetők ✓ Hiteles employer brand, 23%-kal több jelentkező.
EVPValidation & EVPStory Collection IDEA To launch EVP-s inhouse & in external communication we run an X10 EVP validation survey to encourage value ambassador potential colleagues to showcase company values, what is in values for 240 COLLEAGUES TOLD them? In the same time we collected ambassador nominations. THEIR STORY ABOUT FREE TEXT ANSWERS: TELENOR VALUES 29 564 WORDS IMPACT „Gyorsan, hatékonyan és egymást támogatólag lép fel a csapat” ✓ The power of stories: „Nem ismerünk lehetetlent és eltoljuk a falig is a 240 proof by dolgokat.” example story „Folyamatosan cselendzseljük önmagunkat új collected from 240 látásmód és technológia bevezetésével” employees „Próbálunk a még fel sem tett kérdésekre, gondolatokra is megoldást találni.” RESULT „Minden cselekedetünk lehet a siker előszobája” ✓ 156 value ambassador nomination who applied to proudly share their story why they like working in Telenor in internal & external employer brand communication.
AwardWinning Integrated Employer Branding Strategy IDEA MOVE Program: A strategic employer branding implementation action plan based on analysis results and top focus areas. Assigning leadership sponsors to gain management support in the following fields: internal & external communication, appreciation, referral, onboarding, all aligned with EVP. IMPACT ✓ Clear vision of result milestones, stakeholder involvement, Read the resource need, budget planning and internal comm needs. H1 Case study here! RESULT ✓ Strategic implementation with a yearly plan with measurable business results. ✓ Clear & structured focus areas with management involvement Total Reach in Career page Ft / click anddrive reach target group visitors cost ✓ MPRSZ Award 2020 – GOLD AWARD, HR Komm Award, Szerethető munkahelyek Award
AwardWinning Integrated Employer Branding Strategy IDEA NNInspire Challenge: A strategic employer branding implementation action plan based on analysis results and top focus areas. Assigning leadership sponsors to gain management support. Powerful implementation of storytelling tools. IMPACT ✓ Clear vision of result milestones, stakeholder involvement, budget planning and measurable business results. Read the NN Case RESULT study here! ✓ Strategic implementationwith 40 leaders ✓ +63programNPS,30inspiringstoriesin line with EVP ✓ 17videos,510.000+videoviews,7144careerpagevisitors ✓ +50%offertojoinratio, -55%hiring time ✓ HR Komm Award, Top Employer Award, MPRSZ Award, Szerethető munkahelyek Award, TOP 25 GLOBAL Employer Brand Excellence case study – Employer Brand International
HR result visibility through Awards IDEA Applying for employer branding awards (HRKOMM, HR Best, MPRSZ, Szerethető Munkahelyek), to gain visibility for HR results in-house and on the market. IMPACT ✓ MakeHR resultsmore visible to C-level leaders within the organization ✓ Boost your employer brand awareness ✓ Build personal brand as an HR professional RESULT ✓ Awardwinner application to a number of local and international awards
ROADMAP & BUDGET
OUR CLIENTS SAID: "I am constantly learning. “I value that we found the common tone very quickly, which is You are helpful in important in order to be efficient. Personally, I was also hoping everything and you that the partnership won’t be too formal and business-like, and respond quickly, we can this is also ticked in the box. We developed a shared vision. “ move smoothly from one Brandfizz brought the expertise we needed and spoke the right task to the next." language. You are flexible as much as you can, but you also Employer Brand and Early Talent Acquisition Senior don't mind to say no.” Careers Specialist Manager “We had a big dilemma about what it would be The cooperation with Brandfizz has like to work with a company we didn’t have been absolutely fantastic. What experience with yet. Brandfizz has proven in its Brandfizz brings to the table is not initial status that it’s worth to work together. The only a great understanding of the EVP localization and target group research were local market and great especially useful.” connections. I’m excited by the Recruitment ProgrammeManager Chairman, Employer Brand global perspective that both International founders of Brandfizz have, they have both connected really quickly into the global scene. The passion “ is there, the commitment is there and it’s a fantastic attitude.”
OUR CLIENTS SAID: “You’ve built in my feedback, got to know the company, got “The reason we chose involved and I don’t feel like you are outsiders. I think the people Brandfizz is the complex who work here are important to you, not just the EB team, but all help, the ability to think the ambassadors and colleagues you have come in contact with the customer’s head. “ You focus not only on one with.” task, but also on the HR & Marketing Director progress of the whole Head of Talent Acquisition & Employer Branding process.” “We had to meet the huge manpower needs of a greenfield “You were open to starting with a smaller investment in an environment budget, and finally you were right that you dared to invest in Mazars. After each consultation, where no one has heard of us yet. there was a growing conviction that we need to The employer branding activity start working with Brandfizz, seeing their was among the first to build a professionalism and efficiency. I always strong brand from scratch, we had HR Manager experience customisedservices from Brandfizz, Recruiter to start with the creation of every solution is shaped for us. ” corporate values. We were looking for a partner who already has experience with greenfield “ investing, who understands HR and senses our real problems.”
OUR CLIENTS SAID: “One is used to the fact that his expectations are never met. I didn’t feel that here, in fact, there are “The biggest added value of Brandfizz is the times when Brandfizz went beyond my momentum they had while expectations. Honestly, that’s not easy because working together. I met I’m pretty maximalist. ” “ enthusiastic, dedicated professionals. Thank you HR Director HR Director for your continuous cooperation! ” „ 5 years ago Hungary was not on “From the beginning to the end of the the global map of employer process, they have a very professional branding. They are very human, attitude. What, in addition to professional they understand human needs and credibility, meant a lot to me is the they are fun to work with. Brandfizz enthusiasm that is at Brandfizz. ” is a cool company. ” HR & Recruitment Manager CEO “
OURCLIENTS SAID: “There are many great projects with the Brandfizz team behind „In the times of an us, hopefully even more ahead of us. My main experience with intensive growth & fusion them is the innovative attitude, captivating professional the Integrated Employer commitment, integrated business process approach, and Branding Strategy “ remained always to be the precise, fair, professional execution, which makes working with base for stabilization." them an experience from the first moment of brainstorming together the always satisfied project closure. " CEO HR Center manager „Great methodology + Trained professionals = "The founders of Brandfizz are Brandfizz. We got a precise and great quality probably one of the most innovative work. We had a really positive experience. I also and well-prepared employer branding really liked the structuring, informative content experts in the Hungarian market. They and practical suggestions. Value for money" have a very interesting methodology service. " for bringing employer value promises HR Director HR Director to the surface. They also have many years of routine in implementing online and social media employer branding, which supports the efficiency of “ recruitment with tangible results. ”
OURCLIENTS SAID: „It gives me security that “ „You react as quickly as possible to our even though we have a needs, which is a great value for us and you roadmap, you are open to always aim to fulfill all of our requests.” Head of Talent Attraction and Acquisition out of scope ideas. Besides, you are very authentic, you Internal Communication Expert always look for new ways to improve, our feedback is listened to and you are able to produce results.” „Our cooperation is professional, supportive and flexible. Deadlines are met, milestones are paid „Result-orientation, kind attitude, met attention to and you give great structure for our deadlines. I look forward to adding partnership. Thank you for your feedback, questions more sparkle together and to andsupport!” implementing these bold ideas.” HR Director Head of Organisational Development & Talent Acquisition “
OUR CLIENTS SAID: Nagyon jók vagytok abban, hogyan “Köszönöm a rendezett legyen egy-egy esemény jó élmény működést, nekünk és a kollégák számára." hogystrukturáltan dolgoztok úgy, hogy a kreativitás nem “ sérül. Köszönöm, hogy soha Senior Recruiter nincs olyan, hogy: elnézést, de ezt nem tudjuk HR VEZETŐ megcsinálni!" “If I were to describe the cooperation with Brandfizz in three words, that would be consultancy, flexibility, and punctuality. I recommend teaming up with Brandfizz, especially for companies at the start of their Corporate CommunicationsManager Employer Branding journey. "Nem csak egy fizető vevő vagyok, Brandfizz helped us build the hanem úgy érzem, közösen Employer Value Proposition and gondolkodunk a munkáltatói walked us through various phases, márka/piaci trendekről." from research to the launch to specific actions. We felt they listened on the way, and the Managing Director proposed solutions echoed our “ needs, not to mention an excellent organization and on-time delivery of the promised input.”
BRANDFIZZ EMPLOYER BRANDING EDUCATION IN HUNGARY Certified Companies in Hungary Employer Branding Experts EMPLOYER BRAND | COMMUNITY | EXPERIENCE | STRATEGY | IMPLEMENTATION WWW.EMPLOYERBRANDAKADEMIA.HU
WORLD CLASS EMPLOYER BRANDING Europe wide projects 16 countries, 400M market coverage Knowledge & best practices International employer branding projects to attract, engage & retain European talent
SPARKLE TO EMPLOYER BRAND –PARTNERS & MEDIA Active international network, world-class know-how available in Hungary, trusted employer branding expert in local newsand media for years. Hungary Country partner of Host Organizing Partner WORLD EMPLOYER BRANDING DAY 2017
LET’S ADD SPARKLE TO YOUR EMPLOYER BRAND 1111 BUDAPEST, SZENT GELLÉRT TÉR 3., IV/3. WWW.BRANDFIZZ.HU Copyright notice. The written and visual contents of this file are protected by copyright. You may not, except with our express written permission, distribute or commercially exploit the content. Copyright © 2024 by Brandfizz. All rights reserved.